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Simply Pure
Simply Pure has a hypoallergenic, eco-smart formulation and contains no perfume or optical brighteners - and gives you a gentle non-biological wash. It's ideal for taking extra care of your family's skin.

Simply Laundry products carry the EU Eco-label - the first UK detergents to be granted this guarantee of greenness - so you know they're kind to the planet. Simply pure has been dermatologically tested and is approved by the Vegan Society.

Click here for hand wash and soaking instructions
A Greener Wash? report. Read what Good Housekeeping had to say about Simply Laundry
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